SEO
The Ultimate SEO Checklist for 2023
The Ultimate SEO Checklist for 2023
The Ultimate SEO Checklist for 2023 You asked for it, and I have delivered. When it comes to SEO checklists, this is just what you’ll need..
By tremendously improving my website SEO in the last two months, I’ve increased my website organic traffic by 55%!
Not only that, but I’ve earned many of my articles at the top of the Google Search Engine Results Pages (SERPs), as well as winning featured pieces.
If you want to do the same, follow this SEO checklist and get results ASAP!
How to Use This SEO Checklist
When it comes to SEO, there are so many moving parts.. And search engines like Google are constantly updating their algorithms, which means that what SEO-wise can work today, may not work in the future.
The best way to get started is to go through together an SEO checklist and take note of some simple, more quick things you can fix right now. From there, start at the beginning and work your way through the rest of the list.
SEO Basics Checklist
Here’s a detailed checklist you can use to improve your website’s SEO in 2023.
Basics The Ultimate SEO Checklist for 2023
Before we jump into the SEO checklist, you’ll want to make sure you understand some of the basic SEO concepts.
1. Know Basic SEO Concepts & Terms
Before you can start an SEO checklist, you’ll need to understand some of the basics of SEO. This includes the basic terms as well as understanding the SEO process.
SEO, short for search engine optimization, is the process of optimizing a website or webpage in order to rank better on search engines such as Google or Bing, to drive more organic traffic.
Here are some important terms to know for SEO:
Not the headline you read along with the article, but. html the name you will find in your search browser. This is also a name web crawler will see.
- Meta detail – this title is in hand with tags. This. html tells web crawlers the purpose of a web page.
- Syrup – Search Engine Results Page (Syrup) is the page that pops up after you type in something to search for on a search engine. There, you will find web pages related to whatever word or phrase you entered.
- Keyword – An important term in SEO, a required word is a word or phrase that someone can type in a search engine.
- Indication – Gathering, organizing and processing of data on the Internet using a search engine.
- Anchor text – a word or sentence that has a hyperlink to another URL.
- Backlinks – Link to your website or website from another website.
- Outbound Link – Links to your website that go to other websites and websites that are not yours. On your website on any other website, on your website a link
- Organic Traffic – the traffic that comes to your website through unpaid channels, typically through search engines.
- Paid Traffic – The traffic that comes to your website through paid sources such as Google Ads and sponsored posts.
The three major parts of SEO that make up all SEO checklists are on-page SEO, technical SEO, and off-page SEO.
Technical SEO Checklist
The technical aspects of a website are things you can’t actually see. Those are the things that make a website tick. If your technical SEO isn’t correct, the rest of this checklist doesn’t mean anything.. The Ultimate SEO Checklist for 2023
Technical SEO aspects such as your website’s security, authentication, site structure, URL, and scams are the foundation of your website and its SEO ranking.
Your website should be up and running with proper security and certification by following these technical SEO guidelines.
Verify your website on gsc
Verification of your website is essential. This is one way to prove that you own a website in the Google Search Console.
It’s a bit complicated but it’s essential because Google Search Console has access to sensitive data about websites, including you. Thus, it is imperative that only the owners of a website be allowed access to this information.
How to verify site ownership on GSC
There are different ways of verification. Here are the basics:
1. First, go to the Google Search Console website.
2. From Property Selector, you can select an unverified website you’ve already added, or choose to add new property.
3. You will be given a list of different methods of verification, which I will discuss after this list. If you’re not sure which verification method is easiest, the site will list up recommended verification methods for your site.
4. Follow the instructions on the screen
5. If you don’t have access or are unable to verify ownership, it’s possible someone else already owns it. If you work for an organization, you will need to ask the site owner for access.
Google Search Console Authentication Methods
Google Search Console has many ways to vital authenticate your choice.
Let’s take a look at each verification procedure: The Ultimate SEO Checklist for 2023
- HTML Tags – Two HTML Options. For this, you’ll need the ability to edit the HTML source code of your site’s homepage. Google will provide you a tag, which has been added to the HTML code of your homepage in the <Head> section.
- HTML File Upload – For this option, you will need to download an HTML file, which you will then upload to a specific URL provided by the search console.
- Google Analytics Tracking Code – If you have already registered a site on Google Analytics, you will be given a tracking code to add to your site’s HTML source code. Just add tracking code and verify the site.
- Google Tag Manager – If you’ve already set up a Google Tag Manager account with Tag Manager Snapchat, you can simply log into your account to verify the website.
How to Use Multiple GSC Verification Methods
Adding multiple verification methods to your property is a good practice. There are times when a specific authentication method, such as using Google Analytics, may fail due to user error, in this case, excepting a tag from a page on your website.
To do this, you need to go to the settings page for your property and click on “Verify Ownership.” From there, you can select other verification methods to complete.
How long does the certification on GSC last?
As long as the Google search console is able to verify your property verification token, your website will be verified.
There really isn’t a specific timeline where Google Search Console checks the authenticity of a website, so as long as you do your own homework, your website will get verified.
If a website that has been verified before is allowed, it’s better to fix it the sooner the better. Once the search console cannot verify your website, and the grace period expires, you will forfeit all owner privileges and be unable to access the site on the search console.
Verify your website on bing
Next, it’s time to verify your website on bing too. This is done by Bing Webmaster Tools.
You may consider quitting Bing, but Bing has approximately 900 million searches in one day.
This may be yellow compared to Google’s nearly 8 billion searches in a day, but considering some websites, as well as losing a billion searches, can also be verified on Bing, it’s better to do.
The verification process is like the search console. Just go to Webmaster tools, add your site’s homepage url, and select one of the authentication options.
If your site is already verified by Google Search Console, you simply import your site without going through any other verification process. The Ultimate SEO Checklist for 2023
If not, then you have three more options to choose from..
Set up a Google Analytics account
After verifying your website on Google and Bing, it’s time to set up your Google Analytics account. Google Analytics will offer you valuable insights into traffic to your website, as well as other information about your site.
How to Build Google Analytics
1. Go to the Google Analytics website.
Add your account name, then proceed to add property details such as website name, url, timezone and category.
Once, you will be provided with tracking ID. You’ll also get a global site tag, which should be added to every webpage you wish to track.
Instead of constantly switching between different tools and dashboards, integration with Google Analytics allows you to view data from Google Analytics on another tool’s dashboard.
If you’re worried about getting all those things sorted, or feel like you’ve made mistakes and need help, I’ve got you covered.
Use code Shaunburker and get 25% off today!
Set up a Google Business Profile
Setting up a Google Business profile is quite easy, although it is essential that you already have a valid business profile before doing so.
- Just create an account on google using your business email domain to create a business profile.
- Enter your business name under this category. The Ultimate SEO Checklist for 2023
- From there, you will be prompted to add information about your business. Add your business location, website, phone number, hours of operation and other relevant information.
- Once all relevant information is entered, “click finish.” Google will verify information with the same name and verify business in your metropolitan area. If a duplicate is found, your business will not be verified.
Install CMS on your website like wordpress
A content management system, or “CMS” for short, is a tool used to add and organize content such as web pages, videos and images, without building your own system from scratch Should be given.
This means, instead of starting with a solid HTML file uploaded to your server, you can start on a more familiar-looking dashboard to insert content. There are even WordPress themes to choose from if you’re in a hurry, or need somewhere to start.
Check your site regularly for fines
An illustration website will lose ranking on search engine. It could be for a lot of reasons, like Google’s new update. If your site is fined, you’ll probably be missing out on organic traffic..
There are only two ways Google has fined your website:
Use of manual action button on the left hand side of GSC. When you click on it, it scans your website for manual and algorithm fines. Manual fines are given by humans from Google’s quality control team. Should have recommended measures to fix issues on your site.
If you see a huge drop in your organic traffic, especially after the Google update, chances are you’ve been punished. The Ultimate SEO Checklist for 2023
Create SEO – Friendly URLs
It may sound small, but SEO-friendly URLs do affect your site’s SEO. Your website’s URLs should be easily readable in a web crawler. This means that a web crawler should be able to find out about a page, via its URL.
To simplify things, the best way to ensure your URLs are SEO friendly is to check whether they are user-friendly.
If one can easily share and read the url, as well as understand something about the webpage, that’s likely pretty good.
A great tool to shorten your url, plus the track where your clicks are coming from is bitli.
Here’s a simple example of shortening a url using a button:
I went to my YouTube channel and chose a video.
From there, I headed to Batley. I pasted the original URL, which is quite mouthy.
After this I wrote a new title, like from the content of a YouTube video. Then I added the custom back half, which once again resembles the content of a YouTube video. In this case, “influencer marketing mistakes.”
A short URL will look great when sharing content on social media platforms like Facebook and Instagram.
For a more in-depth guide on building URLs for SEO, check out how to build the perfect SEO URL structure.
Check that your website has a secured socket layer (HTTPS)
Secure Socket Layer, or SSL for short, is a technology designed to secure the Internet connection between the user and the website, allowing any data sent between the two to be secured.
This is important because information without SSL, such as personal information and credit card details, can be prevented and stolen by hackers.
Websites without SSL certificates will rank poorly on Google, which is why it is a top priority.
Here’s how you can get an SSL certificate:
- First, make sure your ICANN information is correct. Just enter your domain name on icnn website.
- Now you will need to prepare a Certificate of Signature Request (CSR). This can be done by your own server (advanced users), cPanel, or blue host.
- If you’re worried you’re doing it wrong, you can send your CSR to the Certificate Authority to get it done for you. The Ultimate SEO Checklist for 2023
- From there, just add it to your website. Most companies that get certified for you will also add it to your website for you.
There are many tools out there that provide SSL certificates for your website like HubSpot’s CMSSL. Website building platforms like GoDaddy also provide SSL certificates for the website you automatically build on your builder.
Use coverage report in GSC to spot any mistake
The coverage report in Google Search Console provides an instant scan of your website for any errors.
When web crawlers struggle to index information about web pages on your site, you don’t rank high on the search engine.
This is why using coverage report in GSC to find any error that could cause website creep issues.
Improve your robot dot tx file
RobotDotText is a text file that can be found in the root folder of your website. Its purpose is to tell search engines what they are allowed to do on your website.
For the most part, it’s used to tell web crawlers which pages they are allowed to crawl, and which they should avoid. In some cases, you can also block them from citing private PDFs, videos and images.
Improve the structure of your site to be eco-friendly
Creating the best quality content you think is all you need to do. But your site and its content configuration are just as important as any other technical SEO aspect.
A great way to do this, is by audit the SEO of your website. To do this, you can use any tool or platform that has this functionality, such as Seamrush.
A site audit will show you what’s wrong on your website, as well as give you insight on how you can fix these issues.
If you’re still not sure which site editing tools you need, check out the 52 best SEO auditing tools to find the right tool for you.
Improve your website’s XML site map
An XML site map is a text file, used to help search engines crawl and easily index a website.
Expandable markup language site maps, or XML site maps, contain details about your URLs on your website. This metadata details when these URLs were last updated, if there are alternative versions of the URL (in different languages), and which pages are most important.
Here is an example of what a site map should look like.
Keeping your XML site map up-to-date and suitable for webcrowlers is an important part of your website SEO.
Any site errors can result in losing rankings due to web crawler can result in incorrectly sorting your pages.
Map a dedicated image site and submit it to Google
Although we’re on the topic of presenting your XML site map for your websites, it’s also essential that you submit any images you use to Google.
This can be done by adding them to your XML site map, or simply creating an XML site map for images.
Make your 404 pages user friendly
A 404 page means that the webpage on your website cannot be found or does not exist. This could be due to a number of reasons like a deleted page, or a incorrect spelling url.
It’s better to avoid 404 errors on your website, but chances are you may have one at some point. This is why it’s important to update your 404 pages.
Instead of just showing 404 page errors below, try adding some value to your 404 page.. Chances are, once the 404 pages contain, the user will go somewhere else to find content.
Related Article
